Hyatt Hotels Corporation opened its first Hyatt Centric branded hotel in Puerto Rico on December 17, 2025. The 223‑room Hyatt Centric San Juan Isla Verde sits in the Isla Verde neighborhood, a prime destination within walking distance of the island’s most popular beach and a five‑minute drive from Luis Muñoz Marin International Airport.
The property is the result of a $30‑million renovation of the former Verdanza Hotel. Guests enjoy a resort‑style pool deck, a 24‑hour fitness center, and a pet‑friendly environment. In addition, Hyatt guests receive complimentary access to the adjacent Vivo Beach Club, an oceanfront private beach club that features three pools, four restaurants, and a micro‑brewery, creating a seamless resort experience for Hyatt guests.
Hyatt’s decision to launch a Hyatt Centric in Puerto Rico aligns with its broader asset‑light expansion strategy. By managing the property rather than owning it, Hyatt can grow its portfolio with lower capital outlay while delivering a boutique, lifestyle‑focused experience that appeals to millennial and Gen Z travelers. The Puerto Rico launch also strengthens Hyatt’s presence in the Caribbean, a region where the company plans to add more than 30 new hotels by 2027.
The opening enhances the World of Hyatt loyalty program by offering members a new destination with enhanced direct‑booking incentives. Hyatt’s partnership with Vivo Beach Club provides members with exclusive beach club access, reinforcing the brand’s focus on local culture and unique guest experiences. This integration is expected to increase member engagement and drive higher direct‑booking volumes in the region.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.