Hyatt Opens First Hyatt Place in Quintana Roo, Mexico, as Company Navigates Q3 Earnings Miss

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November 12, 2025

Hyatt Hotels Corporation opened its first Hyatt Place hotel in Quintana Roo, Mexico, on November 12, 2025. The 156‑room property sits just a few minutes from Cancun International Airport and offers 24‑hour airport shuttles, a 24‑hour fitness center, and a nearly 50‑foot outdoor pool. The launch is part of a multi‑deal collaboration with Parks Hospitality Holdings that also includes a Park Hyatt in Cancun and a Grand Hyatt in Los Cabos.

The opening comes amid a challenging Q3 2025 earnings period in which Hyatt reported a net loss of $49 million and diluted earnings per share of $(0.51), missing consensus estimates of $0.37. Revenue of $1.79 billion fell short of the $1.81 billion forecast, but adjusted EBITDA rose 5.6 % to $291 million, underscoring the resilience of the company’s fee‑based business model.

The earnings miss was driven by a combination of weaker demand in the core hotel segment and higher operating costs. Revenue decline was largely concentrated in the full‑service segment, where competition and price pressure squeezed margins, while the select‑service Hyatt Place brand helped offset the downturn with stronger performance in the new Quintana Roo location. Cost inflation, particularly in labor and utilities, also contributed to the margin compression seen in the quarter.

Management guided for a full‑year 2025 net income of $70 million to $86 million, a range that represents a modest upside from the prior guidance of $60 million to $80 million. Comparable system‑wide RevPAR growth was projected at 2.0 % to 2.5 %, and the company reiterated its target for adjusted EBITDA of $1.090 billion to $1.110 billion. The updated outlook signals confidence that the company’s asset‑light strategy and fee‑based revenue streams will continue to drive profitability despite short‑term headwinds.

Hyatt’s partnership with Parks Hospitality Holdings is a key element of its expansion in Mexico, leveraging PHH’s local expertise and existing infrastructure to accelerate growth. The new Hyatt Place is strategically positioned in Quintana Roo, a high‑traffic tourist region that offers strong demand from both leisure and business travelers. The company also plans to launch a Park Hyatt in Cancun and a Grand Hyatt in Los Cabos, further cementing its presence in the region and diversifying its brand portfolio.

Mark Hoplamazian, Hyatt’s President and CEO, said the company’s focus on elevating guest experiences and deepening loyalty through World of Hyatt remains a priority. He added that the expanded partnership with Chase, which is expected to more than double its contribution to adjusted EBITDA by 2027, will help the company capture additional fee‑based revenue. The new Quintana Roo property is expected to contribute to the company’s fee‑based earnings mix and support its long‑term growth trajectory.

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