Upfront by Health Catalyst announced the launch of Market Insights on Salesforce AppExchange, a leading enterprise marketplace for partner applications. This offering aims to provide hospitals and health systems with actionable consumer insights to guide more patients to care.
Market Insights enables clients to drive content optimizations, power intelligent user journeys, and improve campaign performance by layering these insights directly into existing Salesforce workflows. It integrates with Salesforce Health Cloud and Marketing Cloud, eliminating the need for additional tools.
This solution allows healthcare enterprises to gain a deeper understanding of their patient populations, automatically segment contact lists based on psychographics, and build highly targeted journeys. The goal is to enhance personalization and drive better health outcomes for the communities served.
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