OXO, a brand from Helen of Troy's Home & Outdoor segment, announced the lineup for its fourth annual Chefs in Residence program on October 10, 2024. This year's program features three James Beard award-winning chefs: Marcus Samuelsson, Bricia Lopez, and Dan Kluger. The initiative aims to make professional culinary techniques and inspiring recipes more accessible to at-home chefs.
The program's content series, 'Fresh Take with OXO Chefs in Residence,' addresses common consumer challenges in the kitchen. These challenges include convenience, budget-friendly cooking, exploring global flavors, building confidence, and minimizing food waste. The chefs will share recipes that streamline meal preparation and fuse global tastes, utilizing OXO's innovative tools.
Chef Marcus Samuelsson expressed excitement about sharing his recipes and techniques, highlighting how OXO's products simplify cooking. Chef Bricia Lopez plans to showcase Oaxacan cuisine, while Chef Dan Kluger will demonstrate creating restaurant-quality meals at home. This program is designed to foster consumer engagement and reinforce OXO's position as a leader in functional kitchen tools.
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