PUR®, a Helen of Troy brand and the #1 selling brand in lead filtration, launched an initiative on October 22, 2024, to educate consumers and help them access cleaner drinking water. This effort comes as the Environmental Protection Agency's (EPA) revised Lead and Copper Rule Revision (LCRR) mandates municipalities to inform residents about potential lead contamination in their water supply. Lead is a toxic metal that is not visible or detectable by taste or smell, posing severe health risks.
As part of this initiative, PUR announced a $25,000 donation to the Water Quality Research Foundation (WQRF), a non-profit organization dedicated to supporting education and access to water testing kits for schools nationwide. The company also intends to donate up to 10,000 water filtration faucet mounts and pitchers to impacted schools. These actions aim to provide immediate solutions for families and schools facing lead contamination concerns.
PUR has reformulated its PUR PLUS lead-reducing filters to meet the challenges of lead contamination, drawing insights from crises in Flint, MI, and Newark, NJ. The company emphasizes that its advanced filtration technology effectively reduces lead, offering safer drinking water. Educational resources are available at PUR.com/LivingWithLead, highlighting the brand's commitment to public health and its market leadership in water filtration systems.
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