Revlon Hair Tools, a brand of Helen of Troy Limited, announced the launch of its first multi‑purpose styling tool on October 13, 2025. The Revlon One‑Step Multi‑Styler is priced at $89.99, with a retail value of $160, and is available exclusively on Amazon.com. The product combines three full‑size attachments—Root Booster, Paddle Brush, and Volumizer Plus head—into a single, affordable 3‑in‑1 styling solution.
The new tool lets consumers dry, curl, smooth, shape, and volumize hair in one step, creating salon‑quality styles at home in half the time. Amanda Knappman, Vice President of Marketing, Beauty for Helen of Troy, highlighted that the One‑Step Multi‑Styler delivers the performance of high‑end tools while remaining accessible to budget‑conscious consumers. The design features a one‑touch release for easy attachment changes, positioning the product as a versatile, user‑friendly option for everyday styling.
This launch represents a strategic expansion of Helen of Troy’s beauty portfolio, reinforcing its focus on product‑driven innovation. By offering a multi‑functional, cost‑effective tool, the company taps into a growing demand for at‑home styling solutions and creates a new revenue stream that complements its existing brands. The introduction of the One‑Step Multi‑Styler aligns with Helen of Troy’s broader goal of delivering differentiated, high‑margin products to consumers worldwide.
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