Hepsiburada announced a strategic collaboration with Vodafone Türkiye on January 17, 2025, aimed at enhancing customer experience in the e-commerce and telecommunication sectors. The partnership involves integrating a new "Hepsiburada for Vodafone Users" platform directly into the Vodafone Yanımda app, which serves over 16 million users.
Hepsiburada will manage the entire end-to-end e-commerce operations on this new platform. This collaboration provides Vodafone users with direct access to Hepsiburada's extensive catalog of 280 million Stock Keeping Units (SKUs).
The initiative is expected to expand Hepsiburada's customer reach significantly by leveraging Vodafone's large user base. This strategic alliance underscores Hepsiburada's efforts to diversify its customer acquisition channels and enhance its presence within the Turkish digital ecosystem.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.