Broad Arrow, a subsidiary of Hagerty, reported a record $624 million in total transaction value for 2025, a 97% increase from the $316 million it generated in 2024. The surge reflects a sharp rise in demand for collector‑vehicle sales and financing, underscoring the company’s expanding marketplace platform.
The $624 million is broken down into $281 million from private sales, $257 million from auction sales, and $86 million from financing transactions. Private sales surpassed auction totals for the first time, driven by a growing preference for discreet, high‑value transactions among collectors. Auction sales grew modestly, buoyed by eight live auctions and two online events that attracted a broader bidder base.
Broad Arrow’s European expansion also contributed to the growth. In May 2025 the company launched its first auction in Italy, serving as the official auction house for the Concorso d’Eleganza Villa d’Este. The event attracted international bidders and added a new revenue stream, reinforcing the subsidiary’s global reach.
Hagerty’s overall financial picture provides context for the subsidiary’s performance. In 2024 the parent company generated $1.200 billion in revenue, up 20% year‑over‑year, and its marketplace segment produced $54.3 million, a 90% jump. Broad Arrow’s 2025 transaction volume therefore represents a meaningful portion of Hagerty’s diversified revenue mix.
Kenneth Ahn, President of Broad Arrow, said the year “has been a tremendous one for the team.” He highlighted the company’s ability to serve a growing global client base and praised the European expansion. Hagerty CEO McKeel Hagerty noted that the subsidiary’s success “reinforces our strategy to broaden revenue beyond insurance premiums” and that the company is “investing to improve efficiency and deliver on our brand promise.”
The results signal that Hagerty’s diversification strategy is gaining traction. The strong growth in private sales and financing indicates robust demand for collector‑vehicle transactions, while the European launch demonstrates the subsidiary’s capacity to scale internationally. Together, these developments suggest that Hagerty’s marketplace platform is becoming a more significant contributor to its overall revenue and could drive future growth.
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