On October 15, 2025, Harmonic (NASDAQ: HLIT) announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its enterprise technology partner in collaboration with Astound Business Solutions. The partnership will deploy Harmonic’s XOS Advanced Media Processor and DMS X Distribution Management System to deliver pristine‑quality live sports to 4 million homes while enabling edge‑based ad insertion and program localization. Harmonic’s solution also includes ProStream X for SRT‑based delivery, AI‑powered EyeQ content‑aware encoding that can reduce bitrate by up to 50 %, and support for 4K HDR formats, providing NESN with a scalable, cost‑effective distribution platform. The deal underscores Harmonic’s growing presence in the high‑profile sports broadcasting market and positions the company to capture new revenue streams from advanced monetization features, while the partnership will be showcased at the NAB Show in New York on October 22‑23.
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