Holley Performance Brands announced a strategic partnership with Callaway Cars to develop and launch a new line of performance packages for GM trucks and SUVs. This collaboration aims to expand both companies' reach in the GM ecosystem, serving enthusiasts in the Domestic Muscle and Modern Truck & Off-Road segments.
The performance packages will target popular GM models, including Silverado, Sierra, Suburban, Tahoe, Yukon, Escalade, and the Corvette, with varying price points up to premium 'Pinnacle' versions. Holley will manage digital and direct-to-consumer sales, while Callaway will continue its GM dealership outreach.
Holley is investing to fund vehicle development, marketing, and activation efforts for this partnership. A new Callaway Performance Center will be established in Bowling Green, Kentucky, alongside Holley's existing operations, to increase production capacity and broaden the availability of dealer-backed solutions.
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