Holley Performance Brands reported core net sales growth for the second consecutive quarter in Q2 2025, driven by continued execution of its strategic framework. New product launches generated approximately $8 million in new product revenue during the quarter.
The B2B channel sales advanced 6.5% year-over-year, and direct-to-consumer (DTC) orders grew over 8.6%, with third-party marketplace activity increasing by more than 28%. Adjusted EBITDA for the quarter was $36.4 million, down from $38.3 million in Q2 2024, and GAAP net income fell to $10.9 million.
Holley generated strong free cash flow of $35.7 million, a 46.2% increase over Q2 2024, largely due to working capital changes. Inventory levels decreased to $180.8 million from $192.5 million at the end of 2024, reflecting progress in cost and efficiency programs.
The company refined its full-year 2025 guidance, now including the expected net impact of recently announced tariffs. Holley forecasts a negligible impact on its business due to mitigation efforts, including strategic sourcing initiatives and targeted pricing actions, such as an 8.75% price increase effective June 9, 2025.
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