On September 24, 2025, Holley Performance Brands announced that its Simpson Motorcycle division is expanding into the global motorcycle helmet and safety gear market, a $7 billion industry. The move targets the European Union, APAC, and LATAM regions, with regional product variants, certification alignment, and co‑marketing activations to accelerate growth.
The announcement highlighted a partnership with Buell Motorcycle Co., resulting in the Simpson x Buell Mod Bandit helmet, a forged carbon‑fiber model. The Mod Bandit is available for preorder and will ship on November 1, 2025, marking Simpson’s first OEM collaboration outside the U.S. market.
The expansion follows the brand’s inaugural Saddle Up™ Global Dealer Summit, where top distribution partners from the U.S., EU, Australia, and Latin America were brought together. The summit showcased limited‑edition launches and identified regional growth opportunities, positioning Simpson as a category leader in performance‑driven motorcycle safety.
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