Holley Performance Brands, through its Simpson Motorcycle brand, unveiled two new adventure motorcycle helmets: the Journey Bandit and Xcursion Bandit. These helmets are specifically designed for the expanding adventure rider market, offering protection and performance for both on and off-road use.
The introduction of these helmets marks Simpson's strategic entry into a new market segment, leveraging the brand's established reputation for safety and innovation since 1959. The Journey Bandit is dual-certified for highways and trails, while the Xcursion Bandit is tailored for rugged off-road exploration.
Both helmets are crafted with features prioritizing safety, comfort, and performance across various conditions and climates. This product launch positions Holley Performance Brands as a forward-focused leader in meeting the evolving needs of a growing enthusiast community.
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