Major League Soccer (MLS) and Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc., announced a new multiyear partnership on February 11, 2025. The CENTURY 21 brand will serve as the Official Real Estate Services Partner of MLS, the MLS All-Star Game, and MLS Cup presented by Audi.
This strategic collaboration will integrate the CENTURY 21 brand into national broadcasts on MLS Season Pass, feature in-stadium promotions, and include an on-site presence at League events. The partnership aims to create impactful connections with communities and enhance the brand's visibility and loyalty among MLS's diverse fanbase.
The agreement also includes an extensive series of activations throughout the season, providing premium ticket and hospitality opportunities at MLS matches. This partnership will serve as the first broad-scale media launch of the CENTURY 21 brand's 'Joy of Home' campaign, fueling business opportunities for its thousands of affiliated real estate agents.
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