ERA Real Estate, a global franchising leader within the Anywhere Real Estate Inc. portfolio of brands, announced on March 27, 2025, a season-long national media campaign across Major League Baseball (MLB) and Minor League Baseball (MiLB) games. This marks the first time the ERA brand has embarked on such a multifaceted media campaign.
The campaign includes ERA advertisements broadcasting across MLB.TV during live games throughout the 2025 baseball season, targeting most-watched MLB and MiLB games. It also features an 'On the Move' social media series, teaming up with Boston Red Sox pitcher Walker Buehler to create engaging cross-branded content.
Additionally, ERA will host 'Day at the Park' events with local MiLB teams nationwide, captivating new audiences and energizing fans. This significant advertising investment aims to elevate the ERA brand on a national stage, build brand loyalty, and transform passionate baseball fans into enthusiastic clients during peak real estate selling seasons.
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