HealthEquity, Inc. announced the appointment of Mukund Ramachandran as Chief Marketing Officer and Garett Kitch as Senior Vice President of Client Sales & Relationship Management, both effective September 29, 2025. These strategic appointments aim to accelerate the company's vision and capitalize on expanding market opportunities.
The executive team additions coincide with recent federal legislation that represents the largest HSA eligibility expansion in 20 years. Beginning January 1, 2026, Direct Primary Care arrangements, low-cost telehealth services, and all individual Bronze and Catastrophic ACA plans will be eligible to be coupled with HSAs.
This legislative change significantly increases the addressable market, as over 7 million people are currently enrolled in bronze plans, with approximately 90% of these plans previously ineligible for HSAs. HealthEquity is positioned to capture this expanded market through its broad partner network and enhanced consumer enrollment experience, with the new leaders expected to drive the next phase of growth.
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