HeyGen, an AI video generator for businesses, announced an expanded partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. This integration addresses the growing demand for video content and the challenges of tight timelines and limited creative resources.
The personalized videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and other marketing efforts. This new custom workflow action automates the creation and delivery of AI-generated videos, boosting communication and engagement.
Karen Ng, SVP of Product and Partnerships at HubSpot, stated that the enhanced HeyGen integration will help teams create more effective and engaging campaigns. The partnership aims to provide better, more personalized experiences for customers and prospects directly within the HubSpot platform.
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