HubSpot Completes Acquisition of Frame AI, Integrating AI-Powered Conversation Intelligence

HUBS
October 07, 2025

HubSpot announced today the successful finalization of its acquisition of Frame AI, an AI-powered conversation intelligence platform. Frame AI is now a wholly owned subsidiary of HubSpot.

The integration of Frame AI's technology into Breeze, HubSpot’s AI platform, will accelerate the company's ability to unify structured and unstructured data across the customer journey at scale. This is expected to empower go-to-market teams to transform customer conversations into actionable intelligence.

This completion underscores HubSpot's commitment to its AI-first strategy, providing businesses with enhanced tools to anticipate customer needs and deliver exceptional experiences by leveraging a more comprehensive data foundation.

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