HubSpot announced today that it has signed an agreement to acquire Frame AI, an AI-powered conversation intelligence platform. This acquisition is a strategic move to enhance HubSpot's mission of helping businesses grow better with AI.
Frame AI's technology specializes in transforming unstructured data, such as emails, calls, meetings, and conversations, into real-time insights and actionable recommendations. This capability will accelerate HubSpot's ability to unify diverse customer data across the entire customer journey at scale.
CEO Yamini Rangan stated that AI's power is directly tied to the data behind it, and unstructured data holds the key to deeper insights into customer sentiment and intent. The Frame AI team, with its expertise in natural language processing and machine learning, will integrate conversational insights directly into Breeze, HubSpot's family of AI technologies.
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