HubSpot introduced 'The Loop,' a new playbook for growth in the AI era, designed to help marketers adapt to a landscape where traditional funnels are less effective. This new approach emphasizes meeting customers everywhere, personalizing messages at scale with AI, and continuously learning from every interaction.
At its Fall 2025 Spotlight during INBOUND 2025, HubSpot unveiled over 200 product updates, providing a blueprint for building hybrid human-AI teams. Key innovations include the new Data Hub, which replaces Operations Hub and uses AI to unify structured, unstructured, and external data, and Data Quality tools that automatically fix customer data problems.
The company also launched new Breeze Agents, including Data Agent, Customer Agent, and Prospecting Agent, designed to act as digital teammates. Additionally, AI-powered CPQ in Commerce Hub, AI-Powered Email, and a new HubSpot connector for Gemini were announced, all aimed at delivering immediate efficiency and productivity gains for go-to-market teams.
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