HubSpot Ventures announced an expanded investment focus for 2025 and beyond, concentrating on AI agents designed for small and medium-sized businesses (SMBs). This strategic direction aims to fundamentally change how SMBs operate across marketing, sales, and service functions.
The company believes that AI agents, which are autonomous software capable of understanding, planning, and executing complex tasks, will provide SMBs with critical expertise in areas like legal reviews, contract writing, and bookkeeping at a fraction of the cost. This frees up teams to focus on high-value work that drives business growth.
HubSpot Ventures highlighted four recent investments in companies building AI applications and infrastructure to support this vision: 11x, Agency, TwelveLabs, and Artisan. This dual approach of embedding AI agents into its products and investing in an ecosystem of innovative startups is intended to maximize impact and choice for customers.
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