Humana Inc. (NYSE: HUM) and USAA Life Insurance Company announced today, 2025‑10‑23, the launch of co‑branded Medicare Advantage plans for 2026, featuring new mental‑health benefits aimed at veterans. The plans, called Humana USAA Honor Giveback, are designed to provide veterans with access to non‑VA providers and include $0 copays for in‑network mental‑health services, both virtual and in‑person. The announcement also highlighted that every plan will offer a Part B giveback, a $0 monthly premium, $0 copays for in‑network primary‑care visits, and coverage for dental, vision, and hearing services.
The plans are available to all Medicare‑eligible individuals, with enrollment open during the Medicare Annual Election Period (Oct. 15‑Dec. 7). Humana’s partnership with USAA leverages the insurer’s veteran‑focused expertise and expands Humana’s Medicare Advantage portfolio into a sizable demographic that values comprehensive behavioral‑health coverage. By adding these benefits, Humana positions itself to capture a growing segment of the Medicare market and potentially increase enrollment and revenue in the 2026 plan year.
The launch of the Humana USAA Honor Giveback plans represents a strategic expansion into the veteran market, a demographic that accounts for a significant portion of Medicare beneficiaries. The inclusion of $0 copays for mental‑health services and a Part B giveback aligns with Humana’s focus on value‑based care and member engagement, potentially driving higher enrollment and retention. This product launch is a material event that could influence Humana’s future revenue streams and competitive standing in the Medicare Advantage space.
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