On October 10, 2025, Care.com, a unit of IAC, announced the launch of its Senior Care Advisor service, a first‑of‑its‑kind offering on the Care.com digital platform. The new service connects families with master’s‑level social workers who help develop individualized care plans, and it is priced as a flat, one‑time fee with no referral fees to caregivers.
The advisor tool is designed to simplify the complex decision‑making process for families caring for aging loved ones. According to the release, the service saves families an average of fourteen hours of manual research, and the platform is positioned as the most robust senior care advisory service available in the market. The tool is part of Care.com’s broader strategy to add human‑centric, high‑value services to its existing marketplace.
By offering expert guidance, Care.com expands its revenue mix beyond traditional marketplace fees and subscription models. The flat‑fee structure provides a predictable, scalable income stream that can be replicated across its other care verticals, such as child care and pet care. The service also aligns with IAC’s focus on leveraging technology to deliver personalized, high‑impact solutions.
For IAC, the launch strengthens Care.com’s competitive positioning in the senior care segment, a growing market driven by the 63 million Americans who provide ongoing care, as reported by AARP and the National Alliance for Caregiving. The new advisory tool enhances Care.com’s value proposition to families and positions the company to capture a larger share of the senior care ecosystem while generating incremental revenue for the parent company.
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