Integral Ad Science (IAS) announced on December 19, 2024, an exclusive first-to-market partnership with Kwai for Business, the commercial platform of the social media video app Kwai. This collaboration provides content-level Brand Safety and Suitability measurement for advertisers, alongside IAS's AI-driven Total Media Quality (TMQ) suite for Viewability and Invalid Traffic (IVT) Measurement.
This partnership supports IAS's international expansion strategy, offering an additional layer of trusted, third-party transparency to advertisers focused on LATAM and APAC markets. Advertisers can now reach a base of over 100 million monthly active users in Brazil and Indonesia with enhanced confidence in their ad placements.
IAS's TMQ for Kwai empowers advertisers to apply brand suitability settings, access video-level reporting, and leverage AI-driven multimedia technology for accurate content classification. This builds on an existing partnership announced in August 2023, further solidifying Kwai's commitment to a safe advertising environment.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.