Integral Ad Science (IAS) announced on May 9, 2025, a first-to-market strategic partnership with Nextdoor, the essential neighborhood network. IAS will now power Nextdoor's first-party brand safety tool, providing pre-bid Brand Safety and Suitability Optimization on the platform.
This partnership assures advertisers that impressions are delivered to brand-suitable ad adjacencies, leveraging IAS's AI-driven Multimedia Technology for an additional layer of third-party transparency. Advertisers with managed accounts can confidently run ads on Nextdoor's Newsfeed, reaching one-third of U.S. households.
IAS's pre-bid solution for Nextdoor offers trusted third-party control, enabling advertisers to apply pre-bid blocking against 12 industry-aligned categories and 4 risk levels. The companies plan to expand their partnership, with the general availability of Total Media Quality for Nextdoor, including measurement for viewability and invalid traffic, expected in H2 2025.
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