Integral Ad Science (IAS) announced on February 13, 2025, new features and increased global availability for its first-to-market Content Block List optimization solution for ads on Facebook and Instagram Feed and Reels. IAS was selected as the development partner for this solution by Meta in October 2024.
The enhanced solution now includes nine additional content categories, bringing the total to 45, and supports six new languages, increasing the total to 34. Advertisers using IAS's Content Block List optimization for Meta have experienced a 71% decrease in wasted ad spend on unsuitable content since its launch.
This expansion allows advertisers to automatically avoid placing ads next to content they deem unsuitable for their brand, aligning with industry standards. The continuous development of this solution helps advertisers safeguard and scale their campaigns by improving media quality and reducing brand risk.
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