Integral Ad Science (IAS) announced on May 8, 2025, the launch of its Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This new solution aims to drive performance and protection across SPN by providing advertisers with greater control over their advertising investments before ads are shown.
The SPN inventory includes search-related websites and apps, allowing advertisers to reach audiences across mobile and desktop. IAS's solution enables advertisers to automatically exclude search partner sites based on industry-standard safety and suitability definitions across the entire SPN domain list.
This expansion builds on IAS's longstanding collaboration with Google, complementing Google's established brand safety protections for SPN with an additional independent layer of third-party transparency and proactive control. It follows previous IAS launches for YouTube optimization and Curation with Google Ad Manager.
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