Integral Ad Science (IAS) announced on May 6, 2025, the launch of new AI-driven Brand Safety and Suitability Features for podcast advertisers on the Spotify Audience Network in the U.S. This partnership with Spotify brings enhanced targeting and measurement capabilities to the rapidly growing podcast advertising market.
Powered by best-in-class AI-driven technology, IAS classifies each podcast episode to provide actionable brand safety and suitability control at scale. This industry-first solution addresses the essential need for optimizing spend, driving ROI, and safeguarding brand reputation as U.S. podcast advertising revenue is expected to surpass $3 billion by 2027.
New features include pre-campaign targeting, post-campaign measurement, and custom suitability settings, allowing advertisers to align their ads with suitable content. IAS's solutions analyze speech-to-text signals at the podcast episode level, reaffirming its commitment to strict standards in digital ad measurement across all media formats.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.