Integral Ad Science (IAS) announced on December 20, 2024, partnerships with Alpine Project and 51toCarbonZero, two leading sustainability solutions providers. These collaborations aim to further IAS's commitment to measure, report, and manage its carbon footprint across operations.
By partnering with Alpine Project and 51toCarbonZero, IAS will develop a comprehensive sustainability strategy to publicly disclose and balance its corporate emissions. This proactive step addresses environmental stewardship, which is a growing focus across the advertising industry.
IAS will utilize 51toCarbonZero's measurement platform to calculate its carbon footprint across Scopes 1, 2, and 3, leveraging data from physical office space, server usage, and employee travel. The platform will also recommend decarbonization strategies, demonstrating IAS's dedication to transparency and accountability for environmental impact.
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