Integral Ad Science (IAS) announced on December 16, 2024, that it has received an accredited ISO/IEC 42001 certification for its Artificial Intelligence Management System. This makes IAS the first measurement provider globally to achieve ISO certification for its use of AI, and one of the first companies worldwide to be certified to this international standard.
The scope of IAS's certification specifically applies to the company's use of artificial intelligence within its Quality Attention product. This certification, performed by Schellman, an accredited ISO 42001 certification body, demonstrates IAS's commitment to the highest standards of governance and responsible business practices in AI.
IAS leverages AI across its digital advertising platform, processing over 280 billion digital interactions daily for prediction, decisioning, protection, and targeting. This certification reinforces IAS's dedication to ensuring its AI use is safe, responsible, and transparent, providing customers with confidence in its advanced technology.
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