MGID, a global advertising platform, announced on April 25, 2025, a new partnership with Integral Ad Science (IAS) to enhance ad measurement and optimization for its advertisers. This collaboration positions IAS as MGID's premier solution for ensuring transparency, brand safety, and accurate campaign metrics, replacing the recently discontinued Oracle Moat.
Through this partnership, IAS's advanced technology will integrate with MGID's platform, offering advertisers real-time insights into the quality, viewability, and suitability of their ads. Advertisers will be able to monitor key metrics such as attention, reach, frequency, and invalid traffic across MGID's global native advertising network.
MGID's CEO, Sergii Denysenko, stated that partnering with IAS was crucial after Oracle's exit, emphasizing IAS's commitment to transparency, quality, and performance. This move provides MGID advertisers with continued confidence in campaign integrity and precise insights to optimize results and protect brand integrity.
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