IDEXX Laboratories, Inc. officially launched its IDEXX Cancer Dx panel in North American reference laboratories at the end of March 2025. This innovative diagnostic panel is the first of its kind specifically designed for the early detection of canine lymphoma, a leading cause of mortality in dogs. The introduction of this panel addresses a critical need for veterinarians seeking earlier and more effective cancer diagnosis.
The IDEXX Cancer Dx panel offers exceptional performance and rapid turnaround times, making it a valuable tool for veterinary practices. It is priced to facilitate broad inclusion in routine wellness visits, with costs as low as $15 per test when integrated into select diagnostic panels. This pricing strategy aims to encourage widespread adoption and improve early detection rates.
Early indications show strong customer interest, with over 1,000 practices ordering the test within the first month of its availability. IDEXX plans to expand its oncology menu over the next three years to cover the six most common canine cancers, targeting an estimated $1.1 billion addressable market opportunity. This strategic expansion reinforces IDEXX's commitment to advancing veterinary medicine and enhancing clinic efficiency.
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