The Federal Trade Commission (FTC) has issued a ban on 'junk fees' for hotel bookings, aiming to enhance transparency in pricing and billing across the industry. This ruling requires companies to disclose all mandatory fees upfront to consumers.
The regulatory action is part of a broader initiative by FTC Chair Lina Khan to address alleged hidden charges in various sectors. For the hotel industry, this means that additional charges beyond the base room rate must be clearly presented to customers at the point of booking.
This change could impact how hotels, including those under IHG, structure and present their pricing. The mandate for greater transparency may lead to adjustments in revenue management strategies and could affect ancillary fee streams.
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