InterContinental Hotels Group (IHG) has expanded its booking options in Japan through the launch of a LINE MiniApp. This initiative aims to enhance accessibility and convenience for travelers in the Japanese market.
The LINE MiniApp leverages the widespread reach of the LINE platform, which is used by over 90% of the population aged 13 to 79 years in Japan. This integration allows IHG to connect with a vast user base directly through a popular local application.
By offering more localized booking channels, IHG aims to drive direct bookings and strengthen its presence in Japan. This technological enhancement supports the company's strategy to optimize its commercial engine and improve guest experience.
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