iHeartMedia and TikTok announced a partnership on Monday that will bring TikTok creators into iHeartMedia’s audio ecosystem. The collaboration includes the launch of a TikTok Podcast Network, a national broadcast and digital radio channel, and a series of live‑event integrations.
The TikTok Podcast Network will feature up to 25 new podcasts hosted by popular TikTok creators, allowing them to reach iHeartMedia’s extensive radio audience while providing iHeartMedia with fresh, creator‑driven content for its digital platforms.
By combining TikTok’s cultural influence and creator community with iHeartMedia’s broadcast reach and advertising technology, the partnership creates new cross‑platform audience engagement and monetization opportunities. The deal also positions iHeartMedia to tap into TikTok’s growing user base and to offer advertisers a broader, multi‑channel audience.
The announcement signals a strategic expansion into creator‑centric audio content, potentially opening new revenue streams and strengthening iHeartMedia’s competitive position in the evolving audio‑ad market.
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