iHeartMedia announced a new free video‑podcast distribution capability for its iHeartRadio platform, set to launch in early 2026. The feature will let creators upload full‑length video episodes through their existing RSS feeds, making the content available on both the iHeartRadio app and web.
The distribution service is offered at no cost and does not require revenue sharing, allowing creators to keep full control over monetization. The integration works seamlessly with the platform’s existing RSS infrastructure, so podcasters can add a video feed without building new hosting solutions.
The move is part of iHeartMedia’s “Creators First” strategy, which seeks to deepen engagement across its broadcast and digital audiences. By expanding the platform’s video offering, the company aims to attract more creators, increase its content library, and open new advertising and sponsorship opportunities that can be tied to video views and engagement metrics.
The launch positions iHeartMedia against competitors that are investing heavily in video podcasting, such as YouTube, Spotify, and Netflix. The company’s recent partnership with Netflix, which will bring 15 iHeartMedia podcasts to the streaming service in early 2026, underscores its focus on video content and signals a broader strategy to capture a larger share of the growing video‑podcast market.
Bob Pittman, iHeartMedia’s Chairman and CEO, said the company recognizes that “audio remains the backbone of the podcast medium, but video podcasting is now emerging as a separate and incremental form.” Conal Byrne, CEO of the Digital Audio Group, added that “podcast creators are becoming true stars, and their content is increasingly valuable across multiple platforms, including video.”
iHeartMedia has reported strong growth in its digital audio segment, with digital audio revenue rising 15% YoY in the most recent quarter and adjusted EBITDA margins improving to 35% from 32% last year. The company’s debt restructuring and cost‑cutting initiatives have helped offset the negative operating margin in its legacy broadcast business, positioning the new video‑podcast feature as a potential growth lever in a high‑margin digital environment.
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