Intuit Inc. launched its TurboTax brand campaign, 'Now This Is Taxes,' to showcase its assisted tax filing experience. The campaign highlights how its AI-driven expert platform delivers a modern, mobile-first, 'done-for-you' approach to tax preparation.
The campaign emphasizes that this revolutionary approach makes traditional, complex tax filing methods a thing of the past. It promotes unbeatable pricing through its mobile app, aiming to attract a broad customer base.
This marketing initiative underscores Intuit's commitment to leveraging AI to simplify and enhance the tax filing process. It positions TurboTax as a leading solution for consumers seeking efficiency, accuracy, and competitive value during tax season.
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