Inuvo today introduced IntentPath, a new visualization layer for its IntentKey AI platform that lets marketers track consumer intent from awareness to conversion in real time. The feature uses the company’s proprietary large‑language model to generate a dynamic journey map, next‑day predictive audience and sentiment trends, and a geographic intent heat map. One‑click activation allows advertisers to push audiences directly to their demand‑side platforms, streamlining the targeting workflow.
The launch comes as Inuvo reports a 57% year‑over‑year increase in Q1 2025 revenue to $26.7 million, followed by a 25% rise in Q2 to $22.7 million and a modest 1% gain in Q3 to $22.6 million. The company’s gross margin has slipped from 84.0% in Q2 2024 to 75.4% in Q2 2025, and further to 73.4% in Q3 2025, reflecting a shift toward lower‑margin platform contracts and investment in AI capabilities.
Management said the new tool will accelerate adoption of the IntentKey platform, especially among the company’s high‑margin self‑serve segment. COO Rob Buchner noted that “IntentPath takes IntentKey’s intelligence to an entirely new level, letting marketers see intent in motion.” Senior VP Amir Bakhshaie added that the feature “turns abstract data points into targeting leverage, allowing clients to watch intent unfold and understand why someone is engaging.”
Analysts have responded positively to Inuvo’s trajectory. As of mid‑November, the firm held a “Strong Buy” consensus with an average price target of $10.88, citing the company’s privacy‑first AI model and its ability to capture market share as cookies fade. The launch of IntentPath is expected to reinforce Inuvo’s competitive moat and support its strategy to win larger brand‑direct deals and expand its self‑serve business.
While the company’s revenue growth remains robust, margin compression signals ongoing pricing pressure and the cost of scaling AI infrastructure. Inuvo’s guidance for the next quarter remains unchanged, indicating confidence in maintaining profitability through disciplined cost management and continued demand for its privacy‑compliant audience intelligence.
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