Snowflake, the AI Data Cloud company, and Acxiom, Interpublic Group's connected data and technology foundation, announced a strategic initiative on June 16, 2025. This collaboration aims to build and deliver a modern, AI-powered marketing data infrastructure.
The partnership will fundamentally transform how brands leverage AI for marketing by enabling IPG to integrate its proprietary data, identity, and collaboration tools directly into brands’ Snowflake environments. This will enhance Acxiom's products to work seamlessly with Snowflake.
This initiative is designed to provide brands and agencies with unparalleled capabilities to effectively leverage their first-party data for secure, AI-driven marketing. It underscores IPG's commitment to investing in technology and data to drive performance and innovation for its clients globally.
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