iRobot Corp. announced on June 13, 2025, the debut of its first multi-platform marketing campaign since 2023. The campaign features the new tagline, 'Roomba. Made for This,' and aims to highlight the brand's legacy and product effectiveness.
Television spots for the campaign are scheduled to begin airing in the U.S. on premium streaming services, including Hulu, Amazon Prime Video, Peacock, and Paramount+, starting June 16. The creative content showcases Roomba's ability to handle challenging messes in extreme conditions.
This marketing initiative supports the suite of technologically innovative Roomba vacuums and 2-in-1 vacuums and mops that iRobot introduced earlier in the year. The campaign is designed to re-engage consumers and reinforce Roomba's position as a leader in floor cleaning technology.
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