Ispire Technology Inc. announced the successful launch of its BrkFst nicotine products across South Africa and Nigeria, marking the company's first international nicotine license arrangement and product launch. The BrkFst brand, co-created by GRAMMY-Award winner Burna Boy, is positioned to redefine the nicotine product market in these regions.
The products are currently available in over 500 retail locations across both countries, including major chains such as Pick n Pay, Forecourts, Spaza shops, and HORECA outlets. The initial market response has exceeded expectations, demonstrating strong retailer adoption and positive consumer reception.
Building on this momentum, Ispire plans to expand its retail presence in Africa to more than 2,000 stores over the next six months, partnering with additional major retailers like Checkers, Spar, and Family Stores. This expansion aligns with Ispire's strategic goal of growing its global nicotine product market presence through brand partnerships and comprehensive market rollouts.
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