On October 6, 2025, Innovative Food Holdings, Inc. (OTCQB: IVFH) announced that its Board of Directors has appointed Gary Schubert, the company’s current Chief Financial Officer, as the new Chief Executive Officer and a director on the Board. The transition is effective immediately, with Schubert taking over the CEO role from Bill Bennett, who will step down from both positions and assume a consulting role effective October 3, 2025. The announcement confirms that Bennett will continue to support the leadership team through March 31, 2026, ensuring continuity during the change.
Gary Schubert brings extensive experience from leading financial operations at several large publicly traded companies. As CFO, he has overseen IVFH’s financial strategy, capital structure, and operational budgeting, positioning the company for its next growth phase. In his new role, Schubert will focus on scaling the company’s technology-enabled redistributor platform, expanding distribution points, and leveraging data analytics to drive operational excellence and shareholder value.
The leadership transition aligns with IVFH’s three‑phase strategy to restore financial health, build a scalable platform, and accelerate long-term growth. Schubert’s appointment signals a shift from the stabilization period under Bennett to a growth‑oriented phase, emphasizing the integration of owned warehouse assets with the drop‑ship vendor network and the expansion of the item portfolio. The Board’s confidence in Schubert’s financial and operational expertise is intended to propel IVFH toward its ambition of becoming a specialty food leader while maintaining the momentum achieved in recent years.
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