Aurora Mobile Limited (NASDAQ: JG) announced a strategic partnership with Super 8 Hotels China to deploy its JPush intelligent push‑notification platform across the hotel chain’s properties. The collaboration will create an intelligent messaging hub that delivers real‑time, personalized service notifications to guests throughout their stay, from pre‑arrival planning to post‑stay engagement.
The partnership comes on the back of a strong Q3 2025 earnings season for Aurora Mobile. Revenue rose to RMB 90.9 million (US$12.8 million), up 15 % year‑over‑year from RMB 79.1 million in Q3 2024, while the company posted a net income of RMB 0.7 million versus a net loss of RMB 2.2 million the prior year. EngageLab, Aurora Mobile’s AI‑driven marketing platform, drove a 160 % jump in annual recurring revenue, and developer‑subscription revenue continued to grow. Cash and cash equivalents stood at RMB 141.2 million as of September 30, 2025, and the company has launched a share‑repurchase program of up to US$10 million.
Strategically, the deal marks Aurora Mobile’s first major foray into the hospitality industry, expanding the reach of its JPush platform beyond its traditional developer‑service focus. By integrating AI‑powered messaging into hotel operations, Aurora Mobile is positioning itself to capture a new vertical that can benefit from its “AI First” strategy and the scalability of its messaging technology. The partnership also signals confidence in the company’s ability to monetize its platform in high‑growth sectors and to deepen customer relationships through context‑aware communication.
For Super 8 Hotels China, the JPush hub will enable scenario‑based messaging such as meeting‑room alerts for business travelers and local attraction recommendations for vacationers. The real‑time, personalized notifications are expected to streamline service workflows, improve operational efficiency, and enhance guest satisfaction throughout the stay, aligning with the hotel chain’s focus on digital guest experience.
Weidong Luo, Co‑Founder, Chairman & CEO of Aurora Mobile, said the partnership “demonstrates the scalability of our messaging platform beyond our traditional developer‑service focus and reinforces our commitment to AI‑driven customer engagement.” Shan‑Nen Bong, Chief Financial Officer, added that the company’s strong cash position and the launch of a share‑repurchase program reflect confidence in its financial health and future growth prospects.
The partnership was well received by investors, who view it as a tangible step toward expanding Aurora Mobile’s footprint in new verticals and leveraging its AI capabilities to drive further revenue growth.
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