Aurora Mobile Limited announced on May 22, 2025, that its overseas cumulative contract value has surpassed RMB 100 million. This significant milestone was fueled by new contracts secured in the first quarter of 2025, highlighting the company's successful global expansion efforts.
The achievement underscores the growing international traction of Aurora Mobile's products, particularly its flagship global product, EngageLab. This platform has been a primary growth engine, demonstrating robust expansion with a rapidly growing customer base.
This strong performance in overseas markets validates Aurora Mobile's strategic pivot towards a pure SaaS model and an aggressive global expansion strategy. It indicates increasing demand for its customer engagement and AI solutions in international markets.
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