J.Jill, Inc. has launched a new multi-market TV campaign in partnership with All-Inclusive TV agency Marketing Architects. The campaign is running across linear and streaming TV in key markets, including Boston, Denver, and St. Louis. This marks a significant moment for J.Jill as it explores TV as a scalable growth channel.
The primary objectives of this new campaign are to drive online and offline sales, enhance brand awareness, and facilitate customer acquisition. The creative strategy, concept, and script for the campaign were developed by a diverse female-led team, ensuring a thoughtful portrayal of women's experiences.
The commercial builds on J.Jill’s early summer collection, leveraging brand footage that highlights the versatile, fabric-first favorites of the season. This strategic marketing investment aims to introduce J.Jill to new audiences and build deeper emotional connections with existing customers.
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