JLL announced on October 29, 2024, the launch of JLL Falcon, a new AI platform designed to advance the use of artificial intelligence in commercial real estate. This platform is intended to empower JLL's workforce and enhance client service by consolidating AI capabilities.
JLL Falcon is built to equip the company's commercial real estate experts with its vast proprietary industry data, enabling them to deliver timely, revenue-generating, and cost-saving insights. The platform provides the foundational technology needed to further advance JLL's AI capabilities.
This technological focus represents a critical competitive moat for JLL, potentially leading to improved operating margins and enhanced client retention through superior service. The platform is expected to drive productivity gains and enable more efficient workflows across the company's operations.
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