Jumia Technologies AG announced on November 18, 2024, a strategic partnership between Jumia Egypt and Premium International for Financial Services, known as 'Premium Card'. This collaboration aims to enhance the online shopping experience in Egypt.
The partnership will offer customers diverse payment solutions and flexible installment plans through JumiaPay. This initiative is designed to support e-commerce growth by making online shopping more accessible and affordable.
This move is expected to boost conversion rates and average order value by providing crucial financial flexibility to consumers. It aligns with Jumia's strategy to improve its customer value proposition and drive digital payment adoption.
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