A report released on February 14, 2025, highlighted Jumia as a major player in Nigeria's loyalty programs market. The market is expected to grow by 18.6% annually to reach US$241.7 million in 2025.
Businesses in Nigeria, including Jumia, are embracing digital loyalty platforms to enhance customer engagement, fueled by the rise of e-commerce and cashless payments. Jumia's involvement in these programs helps meet customer demands for seamless and convenient rewards systems.
The report indicates that Jumia, alongside other key players, is driving the adoption of innovative loyalty programs. This positioning is critical for customer retention and competitive differentiation in Nigeria's dynamic and increasingly digital economy.
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