Jumia Technologies AG and D-MARKET Electronic Services & Trading (Hepsiburada), a leading Turkish e-commerce technology platform, announced a commercial partnership on October 30, 2024. This collaboration aims to unlock a broader product selection for North African consumers.
Under the agreement, Hepsiburada will list its private label products and a portion of its retail assortment, along with a selection of other curated Turkish brands, on Jumia's platform. This initiative is expected to deepen Jumia's product offering and price competitiveness.
The partnership is a strategic move to enhance Jumia's value proposition by securing cheaper, high-quality supply at scale, which is vital for Africa's cost-conscious consumers. It leverages international seller relationships to expand assortment.
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