Jones Soda Co. announced the appointment of Scott Harvey as its new Chief Executive Officer and Brian Meadows as its new Chief Financial Officer, effective immediately. These appointments complete the company's leadership transition, following interim roles.
Both executives bring extensive experience to their new roles, with Mr. Harvey having a 40-year career including leadership positions at Dunn Brothers Coffee, Kellogg's, Black Rifle Coffee Company, and Nathan's Famous. Mr. Meadows has over 25 years of CFO experience in CPG and other industries, including public companies.
The new leadership team is tasked with implementing a strategic plan focused on generating profitable growth and transforming Jones from a craft soda company into a full-fledged beverage company. Their immediate focus includes optimizing the business, driving operational efficiencies, and streamlining the cost structure.
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